第150章 简单复盘!(1 / 2)

“上次在群里和大家分享了一下库存,这一次再分享库存心得?”

其实库存这块儿确实是非常非常的重要,不过貌似上次分享之后,这次618大促,依旧还是有那么的商家缺货

所以,是因为吴舟分享是不是干货吗?

当然不是,只是因为有些人会钻研,灵活运用,就好像大牛,她会花好几天的时间,只为了弄懂吴舟分享的那个库存表格里的各个变量的逻辑

但有些人只会死记硬背,直接拿来用,根本不知道变通,这就好比刘圆圆,孙雯雯了

明明当初的时候,吴舟就在他们跟前,他们也不知道主动的去想,去问,只是觉得好用,然后就直接套用了

图一时的省事,最终的结果就是,好好的东西,用废了

而且再分享一次库存,也会显得吴舟“没诚意”!

想到这里吴舟摇了摇头,换一个就是了!

库存之外还有产品,活动,标题,搜索,主图等等,东西太多了

随便拎出来一个,还能从中再细分一下,就会成为一个非常干的干货

这个事对于吴舟来说还是很容易的

“那就晚点看看选一个!”这个事情吴舟也不急,东西都是现成的在脑子里

当下,吴舟先要在自己脑子里大概的复盘一下这次的618!

618这一天的业绩狂飙,超额完成了吴舟的既定目标!

不论是业绩还是收益,都是如此!

小喵就不用说了,这一天的业绩,就能给吴舟带来大概1.7w左右的运营费用

不过这种大促之后,消费会肯定会萎靡一段时间,吴舟后面还得想办法尽量的把这个爆发业绩,利用好,稳住了,就如当初吴舟所说的那样,良好的业绩曲线是阶梯型的!

当然了,这种大促,会破坏这种阶梯型增长,但吴舟需要把它用好,让它拉高原本的销售业绩曲线

以此来获取更长期的利益

想到这里,吴舟脑海中就开始快速的去分析当下产品,后期应该如何运营维护,有了一个简单的运维框架之后,吴舟停止了细节完善,晚点再说,继续下一个!

吴舟自家的那些品牌

其实如果吴舟当时没有活动加码,冲刺业绩的话,按照自己品牌平时的毛利润情况,实际的毛利润比小喵的运营费用也差不了多少

当然现实没有如果,吴舟放弃了几乎所有的利润,全都花在了出量上

而结果也是很好的,这一天出的量,几乎是相当于自家产品上架这24天的销量总和

换句话说,618这一天,让吴舟家的总体单品销量直接翻倍了,其实如果算细账的话,吴舟依旧是赚的,因为之前冲刺销量的时候,吴舟是血亏在冲,但这一次618,吴舟是贴着0毛利在冲

而现在有了这一批冲刺的量

再加上小二答应给到的补偿,6月份最后的这段时间,吴舟的运营肯定会更加的顺畅

虽然青木没说会给自己什么补偿,但吴舟也能大概猜到一些,小二手里的那些固定活动资源位,其实就那些!

而这次大促时间,吴舟临时补位入选的产品,实际的活动效果又挺好的!

不出意外的话,这些补位入选的产品,青木应该就直接默认这些产品一直上下去了

不过这一次的冲刺的太猛,肯定也是有副作用的,其一就是将自己暴露在阳光下

前十排名的商家,和前三排名的,对于那些竞争商家们来说,重视程度肯定是完全不一样的

他们会更加关注自己运营过程中一举一动,甚至可能不仅仅是关注,而是开始直接尝试模仿,复制

从产品,活动,到主图等等一系列

吴舟甚至已经能猜到后续的一些商家会有什么跟进的操作了

“但抄作业,需要是从头到尾的抄,抄错行了,效果不一定好!”

而且也不是只有“坏处”,没有好处!

小喵的业绩表现越出色,吸引越多的眼球,那么吴舟自己公司的细节运营调整,也就能悄悄进行,不受他人注意

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